Skip to main content
FreeAWS Well-Architected Review twice a year when you pay AWS through usSee Cloud Billing (opens in a new tab)

Forward Deployed Engineering: FDE Pods get AI working inside your business

A pod is a small team that sits with your people, picks one job AI can take on, and builds it into your systems.

What is a forward deployed engineer?

A forward deployed engineer is an engineer who works inside your business to get AI doing real work. They sit with the people who do a job every day, learn how it is really done, and build AI into the tools those people already use, in your own cloud account, one job at a time. When it runs, they hand it over and step back, and everything built stays yours: the code, the guide to running it and the people who know how.

The name comes from the military, where forward deployed forces are kept close to where they will be needed instead of being sent from home. Software companies took the phrase for engineers placed with their customers. Here it means an FDE Pod works where the job is done: in your tools and your meetings, with the people who do it.

  • They sit with your team
  • They build it into your systems
  • They hand it over and step back

The pod joins your meetings and tools, and watches how the job is really done before designing anything. The AI goes into the tools your people already use, in your cloud account, built with your people. Your team runs it. The code is yours, and the work ends on a date written down.

Why companies bring one in

Most businesses already have AI tools. Few have one doing a real job every day. That takes connecting it to your systems, your data and the people who do the work.

  • An AI pilot stuck in the demo

    It worked in a demo. Nobody connected it to your systems, so the job is still manual.

  • A job done by hand, all week

    Order questions, returns, invoices and listings are small jobs that together fill most of a team’s week.

  • Answers spread over three systems

    The answer sits in orders, the courier’s site and the helpdesk. A person opens all three each time.

  • A tool that does not fit

    The vendor’s AI works one fixed way. Your process works another, so nobody uses it.

  • An old system that has to stay

    The order system is old and stays. The AI has to read it and write to it safely.

  • An AI that must be checked first

    A reply, a refund or a payment needs a person’s yes. The check has to be built in.

Bring one in for a real job that someone on your team already owns.

We build AI into that job, inside your systems, with the people who do it.

What an FDE Pod does

What it does for your business

  • Time back

    Routine work off your team’s week

    The AI reads, looks things up and drafts. Your people decide.

  • Proof first

    Proof on your own cases first

    The AI is scored on your past cases before the full build starts.

  • Less waste

    A small build that gets used

    One job, with an owner and an agreed score, in tools people already use.

  • Builds up

    Each next job starts further ahead

    It reuses the connections, data and checks the first job built.

A first job at an online retailer

One sample job with made-up figures: an online retailer’s order questions. Your own figures come out of week one.

Sample figures
  • A question arrives
  • The AI drafts the reply
  • A support agent reads it and sends it

Before

  • 2,000order questions a week
  • 6 minuteseach: find the order, check the courier, write the reply
  • 200 hoursof the team’s week
  • 4 hoursuntil a customer hears back, on average

After the first job

  • 2,000order questions a week, each read and drafted by the AI
  • 1 minuteeach: a support agent reads the draft and sends it
  • 33 hoursof the team’s week
  • 10 minutesuntil a customer hears back
Before
After

A person still sends every reply. The AI cost is about three cents a reply, on your own cloud bill.

Other first jobs in retail

  • Returns and refunds
  • Product listings
  • Supplier invoices
  • Reviews and complaints

How a first job runs, week by week

Sample timeline
  1. We sit with your people, pick one job, agree how it is scored, and gather real past cases.

    What you hold: A signed job sheet, and real past cases to test on

    Your sign-off: Go ahead, or stop here

  2. A prototype in your cloud account, tried on the past cases and scored against the score you agreed.

    What you hold: The scores, a working prototype, the cost of each task

    Your sign-off: The approach we build, or stop here

  3. Connected to the systems you use, behind approvals and alerts, with your people building beside ours.

    What you hold: The workflow live, tested against the score you agreed

    Your sign-off: Acceptance against those past cases

  4. Written steps for when things go wrong, training, and two weeks watching it together before we step back.

    What you hold: The code, the written steps and people who run it

    Your sign-off: You close the engagement

How to start, and how it grows

  1. Start here

    Week one on its own

    We learn the job and write the job sheet. You keep it and decide.

  2. Then

    One job, through to handover

    The four steps above, ending with your team running it.

  3. As it grows

    Job after job

    Each next job gets its own job sheet, signed before work starts.

Compared with the options you already know

  • A consultant

    What you keepA plan to build

  • A software product

    What you keepA licence, while you pay

  • An engineer you direct

    What you keepThe work they did for you

  • A managed service

    What you keepA platform looked after

  • An FDE Pod

    What you keepOne job running, yours

Compare in detail
Compared onA consultant A software product An engineer you direct Cloud StaffingA managed service Managed ServicesAn FDE Pod
Who does the workThey study it and write it upYour people, inside the vendor’s toolOur engineer, as part of your teamOur team, from outside yoursThe FDE Pod with your people, inside your team
Who leads day to dayYour sponsorYou, within what the tool allowsYouWe do, against a service levelWe do, against the job sheet you signed
What you hold at the endA plan to buildA licence, for as long as you payThe work your engineer did, as you directed itA platform looked after while the service lastsOne job running in your systems, its code and guides, your people trained
Best whenYou need a decision, not a buildA standard job the tool already doesYou know what to build and need handsYou want a platform looked after, month after monthA job with an owner that AI should take, and nobody to build it
How it endsWith the reportWhen you cancelWhen you say soWhen you end the serviceOn the date on the job sheet, with everything handed over

An FDE Pod

Who does the work
The FDE Pod with your people, inside your team
Who leads day to day
We do, against the job sheet you signed
What you hold at the end
One job running in your systems, its code and guides, your people trained
Best when
A job with an owner that AI should take, and nobody to build it
How it ends
On the date on the job sheet, with everything handed over
A consultant
Who does the work
They study it and write it up
Who leads day to day
Your sponsor
What you hold at the end
A plan to build
Best when
You need a decision, not a build
How it ends
With the report
A software product
Who does the work
Your people, inside the vendor’s tool
Who leads day to day
You, within what the tool allows
What you hold at the end
A licence, for as long as you pay
Best when
A standard job the tool already does
How it ends
When you cancel
An engineer you direct Cloud Staffing
Who does the work
Our engineer, as part of your team
Who leads day to day
You
What you hold at the end
The work your engineer did, as you directed it
Best when
You know what to build and need hands
How it ends
When you say so
Cloud Staffing
A managed service Managed Services
Who does the work
Our team, from outside yours
Who leads day to day
We do, against a service level
What you hold at the end
A platform looked after while the service lasts
Best when
You want a platform looked after, month after month
How it ends
When you end the service
Managed Services

What stays with you

You own what we build, and we step back once your team runs it.

  • The code is yours

    The workflow, its code and its tests stay with you.

  • Your data stays in your cloud

    We work through access you grant, and we keep no copies.

  • Your cloud, the model that fits

    AWS, Microsoft Azure or Google Cloud, and the AI model your own cases favour.

  • A person approves what the AI does

    Nothing is sent or changed in your systems without a person’s yes.

  • A written end date

    It goes on the job sheet once the job is chosen.

Questions

Is this staffing or consulting under another name?

No. A consultant leaves you a plan, and with Cloud Staffing our engineer joins your team while you lead. Here an FDE Pod leads one job to production with your people, tests it against the score on the job sheet, and leaves your team running it.

Where does the FDE Pod work from?

Inside your team and your tools, from wherever your team works. How often you meet, and where, goes on the job sheet.

Who is in an FDE Pod, and what does it take from our people?

An engagement lead, engineers and an architect who checks the design, all from Cloud 23. From you, the owner of the job for an hour or two a week, your security contact at the start, and the people who will run it for part of their week while it is built, because they build it with us.

What happens when the engagement ends?

Your people run it, with the written steps they helped write and the code in your repository. The end date is on the job sheet, and our access ends with it.

  1. You writeWith the form, or to [email protected]
  2. An engineer repliesWithin one business day, from the team that would do the work
  3. You get a scope and a priceIn writing, before any work starts