eMarketing 23
eMarketing 23 is our bulk email platform on Amazon SES. Banks in Bangladesh use it for campaigns, notices and transactional email, with reports on every send.
The facts
The result
1 million emails in 3 hoursEmails the platform is built to send within 3 hours
The challenge
- Accurate, current email lists.
- Opt-out and anti-spam rules that banks must follow.
- Reaching the inbox, not the spam folder.
- Personalizing messages sent in bulk.
- Tracking how campaigns perform.
What we did
- Built the platform on Amazon SES, with dedicated IPs and a reputation dashboard.
- Added content filtering to protect deliverability.
- Gave 360-degree reporting and analytics on every campaign.
- Added list import and export, automated replies and personalization.
- Hosted it on EC2 with auto scaling and a load balancer, and logged it in CloudTrail.
How it was built
- Send
- Amazon SES
- Amazon SNS
- Run
- Amazon EC2
- Auto Scaling with a load balancer
- Amazon CloudFront
- Data
- Amazon RDS
- Observe and secure
- Amazon CloudWatch
- AWS CloudTrail
- AWS KMS
What came of it
- BanksThey report better deliverability, lower expense and messages that fit each customer.
- Time savedBanks saved about 48% of their time.
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